Sunday, 4 January 2015
Welcome to the world of Experiential Marketing!!!
Experiential Marketing: Taking Risks & Standing Out
A wonderful panel discussion on the emerging trend of Experiential Marketing!!!
Source: https://www.youtube.com/watch?v=tCc60SFQo1I
AGILE MARKETING- Sensing the World around you
Ever wondered how a small child makes sense of the magnificent world around him? He sees, hears, tastes and tries to get a grip of everything that is happening near him. With every fall, he grows wiser, stronger and bigger. If one observes closely, its exactly in the same manner that the entire marketing world is evolving. Today, organisations necessarily need to keep their eyes and ears open to feedback all around and change their policies and campaigns quickly to meet the changing consumer needs. In this competitive world, where every square inch of billboard and Print media advertisements cost a fortune, it becomes imperative for the marketing executives to dig for the best possible message with the maximum possible reach. In such a situation, Agility plays the key and it decides the fortunes of today's organisations.
In an era where customers are regarded as kings, organisations need to forecast their need and understand the gap between expectations and offerings in a agile manner. Slow and steady might win the race, but winning the customers has become more important today and this can be achieved only through agile marketing. There is a huge paradigm shift in marketing from the traditional billboards to the social media likes and tweets. Agility involves many dimensions such as capturing the customer feedback, deciphering it with the aid of analytics and finally bridging the gap between perceived and offered utility. The responsibilities of the marketing domain have reached such an extent that technologists and analysts are roped to improve upon the agility quotient. Today, we live in an era wherein learning from one's as well as competitor's mistakes is of utmost important; infact, capitalising at the right moment with the right marketing strategy is the key. Thus, Agile Marketing is all about sensing the world around you and changing your products and marketing strategies swiftly to match the customer's actual needs and expectations.
In an era where customers are regarded as kings, organisations need to forecast their need and understand the gap between expectations and offerings in a agile manner. Slow and steady might win the race, but winning the customers has become more important today and this can be achieved only through agile marketing. There is a huge paradigm shift in marketing from the traditional billboards to the social media likes and tweets. Agility involves many dimensions such as capturing the customer feedback, deciphering it with the aid of analytics and finally bridging the gap between perceived and offered utility. The responsibilities of the marketing domain have reached such an extent that technologists and analysts are roped to improve upon the agility quotient. Today, we live in an era wherein learning from one's as well as competitor's mistakes is of utmost important; infact, capitalising at the right moment with the right marketing strategy is the key. Thus, Agile Marketing is all about sensing the world around you and changing your products and marketing strategies swiftly to match the customer's actual needs and expectations.
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